Artificial Intelligence
AI in service of the games we grew up with.
We use AI where it earns the spot — drafting guides, indexing thousands of codes — and we write the human parts by hand.
AI across our products
AI-assisted draft generation for strategy guides. Every section reviewed by a human editor before it ships. The guides are sharper, the editorial bar stays the same.
1,300 published sections, every one human-reviewed.
Real-time emulator-memory inspection feeds context-aware overlays and coaching. The AI watches the game state, not your keystrokes.
Reads the cartridge, not your inputs.
AI-assisted layout + research for a print artifact celebrating cheat-device culture. The system indexes thousands of cheats and cross-references them; humans write the narrative.
AI does the indexing. Humans do the storytelling.
Principles
Outputs a human signed off on.
Editorial review before publish, every time. No auto-pilot.
No AI where it doesn't earn its keep.
The human parts stay human. AI is a tool, not a substitute.
What's next
Tooling that lets a small team ship like a big one. Better archival methods for the parts of gaming history that are getting lost. Research threads that surface when the work is ready to talk about — never before. Quiet, careful, durable.